本书是为大学生编写的商务礼仪教材，内容包括商务礼仪概述、商务形象塑造、商务交往礼仪、商务活动礼仪、商务仪式礼仪和涉外商务礼仪。本书针对在校大学生的特点，本着理论与实践相结合的原则，将礼仪的基础知识和应用商务礼仪的技巧传授给学生。 本书适合作为本专科院校商务礼仪课程的教材，也可作为广大青年读者自学商务礼仪的参考书。
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