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Title details for From an Idea to Nike by Lowey Bundy Sichol - Available

From an Idea to Nike

How Marketing Made Nike a Global Success

by Lowey Bundy Sichol
C.S. Jennings
ebook
2 of 2 copies available
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2 of 2 copies available

From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.
Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.

  • Find out where the name Nike came from and how the famous swoosh became the signature logo.
  • Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!)
  • Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!

    • Creators

    • Series

      From an Idea to

    • Publisher

    • Release date

      February 12, 2019

    • Formats

      • Kindle Book

      • OverDrive Read

        • ISBN: 9781328530639

      • EPUB ebook

        • ISBN: 9781328530639
        • File size: 26493 KB

    • Languages

      • English

    • Levels

      • ATOS Level: 6.9
      • Lexile® Measure: 1110
      • Interest Level: 4-8(MG)
      • Text Difficulty: 5

    • Reviews

      • Booklist

        March 1, 2019
        Grades 4-6 The jaunty covers of the From an Idea to . . . series (2 titles) set the tone for these light but informative books. Each volume begins biographically, introducing the company's founder during his childhood and following his education, early jobs, and determination to start and build a company. Gradually, the focus switches to the company itself and its growth and changes through the years. In addition to the story of Phil Knight founding an athletic shoe company with his college track coach, From an Idea to Nike includes several fascinating tales of endorsement deals with young athletes whose careers took off?and so did the company's fortunes. Sichol's very readable texts support her belief that kids can understand business-related ideas and find them interesting. And with an MBA, she is well qualified to clarify financial terms quickly; additionally, both volumes contain double-page spreads explaining what it means for a company to go public and why stock prices fluctuate. Throughout the books, upbeat drawings add a child-friendly look. An appealing series combining biography, history, and financial literacy.(Reprinted with permission of Booklist, copyright 2019, American Library Association.)

    Formats

    • Kindle Book
    • OverDrive Read
    • EPUB ebook

    subjects

    Languages

    • English

    Levels

    • ATOS Level:6.9
    • Lexile® Measure:1110
    • Interest Level:4-8(MG)
    • Text Difficulty:5

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