本书以小故事为引子，以营销案例为辅助，谈论营销的成败所在。内容包括：营销动机篇：时刻不要忘记营销的目的、营销心理篇：看透顾客的心理再行动、营销攻心篇：攻心为上，善于与顾客"套近乎"、营销备战篇：未雨绸缪，不打无准备之仗等。
This book talks about the success or failure of marketing with short stories as the introduction and marketing cases as the assist. Contents include: Marketing Motivation, Don't forget the purpose of marketing, marketing psychology, See through the clients' psychology and then take action, psychological attack of marketing, Psychological attack is the best of tactics; be good at "getting close" to the clients, marketing preparation, Take precautions and fight no war unprepared, etc.