WIRED UK

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WIRED

SPIT ON, SWORN AT, AND UNDETERRED: WHAT IT’S LIKE TO OWN A CYBERTRUCK • WIRED spoke to seven Tesla Cybertruck owners about their most controversial purchase—and why they’re proud to drive it

SLEEP DREAMS

COMFORT OBJECT • Ruby survives on affection, not utility

Dial service • WIRED celebrates the best timepieces of 2025, plus horological delights to suit every situation and budget

Pick a color, any color • Wear a watch that dazzles at every level, from technical ingenuity inside, to vivid tones on dials and straps

Small wonders and micro machines

Bang for your buck • Yes, it’s possible to scale horological heights without breaking the bank. Meet WIRED’s top 10 bargains

Flex appeal • The Ming Polymesh strap looks like fabric, feels like metal, and is made using lasers

Making the case for monochrome • These timeless timepieces eschew passing fads and fussy treatments to embody versatility, longevity, and class

Decision time • Do you go all-in on one pricey, luxe watch, or assemble a swarm of budget timepieces? Let’s crunch the numbers

Rolex sets out for the land of tomorrow

Watches 101 • Meet the timepieces that caught WIRED’s eye in 2025, from reworked racetrack classics to crystalline confections and deep-divers, to the svelte, the skeletonized, and the showstopping

Revved-up revival • In a global exclusive, WIRED went inside TAG Heuer’s Swiss factory to see exactly how the brand has brought back its classic entry-level race watch, but this time at a larger size—and discreetly solar powered.

EUROPE’S 100 HOTTEST STARTUPS • From ID verification to medtech and paytech, via bespoke LLM training and fandom-driven food delivery, these are the innovators attracting talent, attention, and investment. Plus—the best and brightest in the MENA region.

LONDON • On May 19, five years after the UK left the EU, the British government announced a wide-ranging deal with the European Commission which included a deal for British travelers that would allow them to use European e-gates at the border. British PM Keir Starmer called it a “win-win”, claiming “Britain is back on the world stage”. This rapprochement was welcomed by many in London’s tech community. “The UK has always benefited from close ties with Europe,” says Luca Cartechini, CEO of ecommerce startup Shop Circle. “A reset in the UK–EU relationship helps restore trust, enhances access to markets and talent, and provides stability.”

AMSTERDAM • Despite rising interest rates and economic uncertainty, Dutch startups are bucking Europe’s cooling investment climate. While startup funding across the continent fell by 5 percent since 2023, according to Techleap’s annual report, Dutch companies defied the downturn, raising €3.1 billion in VC funding, a 47 percent year-on-year increase. Despite its modest population—under one million—Amsterdam consistently ranks among the world’s most productive and innovation-rich ecosystems.

BERLIN • According to Atomico’s 2024 State of European Tech report, Berlin startups raised over $42 billion between 2015 and 2024—outpacing Paris, Stockholm, and Munich. And for yet another year, the German capital made Atomico’s list of the world’s top ten tech hubs. While early breakouts—including neobank N26 and investment platform Scalable Capital—were led by archetypal business school grads, today’s rising stars have increasingly deep technical expertise. “The US is missing a step in attracting top talent—especially in artificial intelligence,” says Alan...